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CCPA/CPRA

This California Privacy Notice supplements our Privacy Policy and applies only to California residents (“consumers”) as defined by the California Consumer Privacy Act, as amended by the CPRA (“CCPA/CPRA”).

Website: https://aurora-flame.com
Business / Company: Alae Capital Ltd (operating as Aurora Flame)
Contact email: contact@aurora-flame.com
Phone: +1 587 330 7921
Mailing address: PO Box 30236, RPO OGILVIE, Whitehorse, Yukon Territory, Y1A 5M2, Canada
Contact page: https://aurora-flame.com/pages/contact

Last Updated: February 22, 2026


1) What Personal Information We Collect

Over the past 12 months, we may have collected the following categories of personal information (depending on how you interact with the Site):

A. Identifiers

  • Name

  • Email address

  • Phone number

  • IP address

  • Order number and similar account/order identifiers

B. Customer Records Information

  • Billing address

  • Shipping address

C. Commercial Information

  • Products purchased or considered

  • Order and shipping details

D. Internet / Network Activity

  • Pages viewed, products viewed, and interactions with the Site

  • Device and browser information

  • Cookies and similar technologies

E. Location Data (Approximate)

  • Approximate location inferred from IP address (not precise GPS)

We collect this information directly from you (for example, when you place an order) and automatically through your device and browser when you browse the Site.


2) Why We Collect and Use Personal Information

We use personal information for the following business and commercial purposes:

  • To process payments and fulfill orders (shipping, delivery, customer service)

  • To communicate with you (order updates, support)

  • To detect, prevent, or investigate fraud and security issues

  • To improve and optimize our website and services

  • To measure marketing performance and understand Site traffic


3) How We Disclose Personal Information

We may disclose personal information to service providers and vendors that help us run our business, such as:

  • E-commerce platform and hosting (Shopify)

  • Payment processing providers

  • Shipping carriers (FedEx / USPS)

  • Analytics and site performance tools (if enabled on your store)

We disclose information only as needed to provide services (e.g., delivering your order).


4) “Sale” or “Sharing” of Personal Information (Targeted Advertising)

Under California law, “sharing” can include disclosing personal information for cross-context behavioral advertising (targeted ads).

Choose the version that matches your setup:

We do not sell your personal information. However, we may share certain identifiers and internet/network activity information for cross-context behavioral advertising.


5) Your California Privacy Rights

If you are a California resident, you may have the right to:

  • Right to Know / Access: request the categories and specific pieces of personal information we collected about you.

  • Right to Delete: request deletion of personal information (subject to exceptions).

  • Right to Correct: request correction of inaccurate personal information.

  • Right to Opt Out of Sale/Sharing: opt out of the sale or sharing of personal information (if applicable).

  • Right to Limit Use/Disclosure of Sensitive Personal Information: if we collected sensitive personal information and used it beyond what is permitted by law (generally not typical for standard ecommerce).

  • Right to Non-Discrimination: you will not be discriminated against for exercising your rights.


6) How to Submit a Request

To exercise your rights, contact us:

Please include enough information for us to verify your identity (for example: your name, email used at checkout, and order number if you have one). We will only use verification information to process your request.

Authorized Agents

You may designate an authorized agent to submit a request on your behalf. We may require proof of authorization and may also require you to verify your identity directly.


7) Opt-Out Preference Signals (Global Privacy Control)

If your browser sends an opt-out preference signal such as Global Privacy Control (GPC), we will process it as a request to opt out of sale/sharing where required and applicable.

(If you want, I can also write the short “Do Not Sell or Share” page text/button copy for your footer.)


8) Data Retention

We keep personal information as long as necessary for:

  • order fulfillment

  • customer support

  • legal, tax, and accounting purposes

  • security and fraud prevention

Exact retention periods can vary depending on the type of information and the reason it is kept.


9) Children’s Privacy

Aurora Flame is not intended to knowingly collect personal information from children under 13. If you believe a child has provided us personal information, please contact us so we can take appropriate steps.